Art direction and design for Incu City Men's shopfront showcasing A.P.C.'s A/W 14 collection. Alluding to a real A.P.C. store, the concept involved the production of a temporary facade. The A.P.C. logo was hand painted to reflect the tactile and utilitarian aesthetic of the brand and the space created conveyed the simplicity and elegance of the brand's ethos.
Studio: Mira Yuna
Client: Incu Clothing
Architectural photography: James Gornell
Photography: Benjamin Pexton